October 08, 2008
RESEARCH TRIANGLE PARK, NC, October 8, 2008 – BASF Corporation today announced that it has granted Nufarm an exclusive use of the trademark Weedmaster® in the United States.
BASF will discontinue selling Weedmaster® herbicide, which will be exclusively marketed and sold through Nufarm effective immediately.
Weedmaster, which contains the active ingredients dicamba and 2,4-D, offers dependable, long-lasting control of 64 of the toughest broadleaf weeds and brush for sugarcane, pastures, small grains and fallow.
"The transition of Weedmaster to Nufarm will continue to allow BASF to focus on its new innovations and future product opportunities,” said Nevin McDougall, Vice President, U.S. Crop Business Management at BASF. “The transfer of the Weedmaster brand will enable BASF to focus its efforts on growing its fungicide franchise and the launch of its new KixorTM herbicide technology."
For more information about the BASF portfolio of crop protection products, visit www.agproducts.basf.com.
With sales of €3,137 million in 2007, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.
BASF - The Chemical Company. We don't make a lot of the products you
buy. We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost €58 billion in 2007. Further information on BASF is available on the Internet at www.basf.com.
Always read and follow label directions.
Weedmaster® is a trademark of BASF and is licensed to Nufarm.
Kixor is a trademark of BASF.
© 2008 BASF Corporation. All rights reserved.
The investigational herbicide KixorTM discussed in this document is not registered and not available for sale.