Headline® brings big ROI for Missouri Grower

June 21, 2012

Jack Holifield

Jack Holifield grows corn, cotton and soybeans on a 3,500-acre farm in Kennett, Mo. Most of the farm is minimum- or no-till, and he irrigates about 90 percent of the land. A few years ago, Holifield started using Headline® fungicide on his corn and soybeans for increased disease control and Plant Health benefits.

The data his BASF representative offered Holifield made using Headline on his corn and soybeans an easy choice. Holifield saw quickly saw that Headline helped with disease control and Plant Health.

“It was pretty apparent — in the soybeans especially,” said Holifield.

After seeing the benefits of using Headline on corn and soybeans, Holifield decided to try it on his cotton.  He applied Headline to all but 20 acres of his cotton crop, to leave as a control group. The impact of using Headline was evident when Holifield took his cotton crop to the gin.

“When we got it to the gin and ginned it out, it made 157 pound more lint [per acre] on our treated versus untreated*,” said Holifield. “What impressed me about it was our treated area was 220 acres, and we made 157 pounds more [per acre].”

That increase in yields, due to disease control and Plant Health benefits, meant a big return on investment for Holifield, and he has continued to use Headline on his cotton, averaging about 150 pounds lint per acre*.

“Good ROI,”said Holifield. “You can’t afford to miss a crop anymore.”

To see what else Holifield had to say, watch his interview on our YouTube channel.

Always read and follow label directions. Individual yields may vary.
©2011 BASF Corporation

* Based on BASF large plot data (N=25) from 2009-2011 (YTD) with one rate of Headline applied on cotton, the average yield was 77.6 lb/A (+/- 14 lb/A) by calculated standard error.  These plots are a mix of dryland and irrigated cotton, as well as a range of timings, and across a number of geographies.  For optimum results, growers should consult with their BASF technical reps for geography specific recommendations.